Wilfried Laforge Advisory is dedicated to assisting both new clients seeking to acquire their first artwork or begin a collection, and seasoned collectors wishing to expand their existing collections. His commitment is to deliver transparent, informed, and inspired guidance at every stage of the process—from the initial contact to the final transaction. Whether you are based in Paris, New York, Miami, or elsewhere, he adapts his services to align with your unique needs and aspirations.

—Approach  
  

Wilfried's expertise in contemporary art stems from his experience in both the art market and academia. He has established a network of reliable partners, colleagues, and artists. This enables him to offer an à la carte service, drawing on theoretical resources to meet the needs of every client seeking to understand any facet of the art world and everything that lies beneath their own choices, ideas or intuitions.This twofold approach is an invaluable asset, enabling customers to access a wide array of artists, dealers, gallery owners, etc., as well as to purchase a work of art after a thoughtful and enlightened process.

This broad and versatile network, which encompasses all aspects of today's art world, enables him to tailor each project to the specific needs of individual collectors: historical or iconographic research, booklet design and writing, rare or difficult-to-find pieces, or site-specific projects, with all of the associated technical and architectural challenges.


—Services

Art Acquisition: Guidance for purchasing works on both the primary and secondary markets.
Collection Expansion: Strategic advice for building or diversifying collections.
Research & Documentation: Historical and theoretical studies, booklet creation, and writing to enrich collections.
Loan Management: Assistance with museum and foundation loans.
Logistics: Shipping, installation, and long-term conservation planning.
Site-Specific Projects: Tailored collaborations with architects or institutions.
Practical Support: Insurance, taxation, transport, and legal advice for art ownership.

To enhance the collector’s experience, services also include guided visits to art fairs, galleries, and artists' studios, as well as personalized sessions to deepen knowledge of art history, theory, and market trends.


—Process

Acquiring a work of art or building a collection thoughtfully, regardless of the motivation, can be a complex and time-consuming process. From the initial discussion to post-acquisition support, the journey involves multiple phases, each shaped by the buyer's unique expectations. Whether it's helping a client discover and acquire pieces that align with their vision, exploring the theoretical foundations for starting a collection, or selecting works for a specific site, the possibilities are vast and depend on the client's experience, preferences, and availability.

The first meeting is crucial for defining the relationship between advisor and client, laying the foundation for trust and ensuring the service is perfectly tailored to their needs. Collaboration after this meeting can take many forms: from locating a specific artwork and negotiating its price to methodically selecting pieces while refining the client's preferences and understanding.Whether you seek a straightforward purchase or ongoing support, our collaboration extends beyond the transaction. Wilfried Laforge Advisory offers comprehensive post-purchase services, including loan management, storage, insurance, and conservation, ensuring every acquisition is expertly managed.

For any inquiries, please contact wilfried@wlaforge.com or complete the form on the contact page.